Scheckter’s Organic Energy Drink U.S. Market Debut

Scheckter’s Organic Beverages  Ltd. announced the introduction of the world’s first 100% natural, organic and vegetarian-approved energy drink to the U.S. market, hitting Whole Foods, Target and more than thirty regional specialty food markets including Harris Teeter, The Fresh Market, and D’Agostino’s. Scheckter’s Organic Energy™ hinges on the power of nature by sourcing all natural ingredients from organic farms to support well-being.

Founded by former race car driver, Toby Scheckter, Scheckter’s Organic Energy offers a delicious and natural alternative to chemical-ridden energy drinks. In a time when consumers are reading labels and thinking more about what they are putting into their bodies, this revolutionary energy drink is the first of its kind, swapping the artificial ingredients of its competitors for a first-rate natural formula – free of synthetic caffeine, artificial sweeteners, colorants, flavorings and preservatives. Scheckter’s Organic Energy is available in regular and lite.

“A lot of research, development, testing, and pride has gone into creating our 100% natural, organic, vegetarian-approved energy drink,” says Toby Scheckter, President of Scheckter’s Organic Beverages Ltd. “Because of my experience at Laverstoke Park, my family’s organic farm in the UK, I wanted to create the best tasting energy drink using the healthiest organic ingredients.”

Scheckter’s Organic Energy offers a different experience compared to other energy drinks. Instead of using lab-produced, synthetic caffeine, Scheckter’s uses only organic and naturally sourced ingredients. Extracts from organic raw green coffee beans and organic guarana provide a boost in physical and mental performance, while ginseng works to relieve stress and organic green tea helps boost mental focus. Energy is released over a longer period of time, thus creating a sustainable lift that avoids the peaks and plunges of traditional performance drinks.

Recognizing that there was a significant gap in the market for a healthier alternative, Toby spent two years developing Scheckter’s Organic Energy, originally launched in the UK in Spring 2011 and later in South Africa. In less than 12 months the brand has picked up several accolades including Great Taste Gold Award 2011, Natural and Organics Award 2011, and the Organic Foods Award 2011.